It was Jamie Zawinski who said
Narrow the focus. Your “use case” should be, there’s a 22 year old college student living in the dorms. How will this software get him laid?
OK, he said it in relation to groupware and not music players. Still, this screenshot is from the iTunes installer, and I found it quite entertaining:
Apple are fashionable, on the rise and taking mindshare (and developers) from Linux – and this is why. Their marketing department absolutely know who their audience is, and they know how their audience wants to feel. What does that image say to you? The implication is hardly subtle.
December 21, 2005 at 5:13 pm |
Mike, you want impossible things from Linux
Apple is a company and works for profit. As much as I would like to see this kind of focus in Linux, it’ll never happen because Linux community is not and won’t ever be a single, coherent entity. And, it can’t get marketing budgets of Apple’s size 
I like the chick BTW
December 22, 2005 at 8:41 am |
Sure, I wasn’t being totally serious
And to be frank, I’m not a fan of this kind of marketing. Notice that it’s the *girl* who’s got the iPod and the *guy* is who being attracted to it.
This kind of “product X makes you beautiful and successful” image usually works that way – the girls see the chick and think “I’d like to be her” and the guys see the chick and say “wow she’s hot”. Or at least, this is the theory.
I’m happy with Linux marketing itself on its merits rather than nebulous psychology. Still a tighter focus on younger, less technical users wouldn’t go amiss …
December 23, 2005 at 7:06 am |
How about the Ubuntu naked pictures?